CGAP 002: The Right Way to Write a Powerful Elevator Pitch

CGAP 002: The Right Way to Write a Powerful Elevator Pitch

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In this episode, you’re going to learn how to make people listen to you in rushed events.

Most People find it very hard to describe clearly what it is that they do as a Craft,

Were you in this situation before?

If so,

After listening to this show, you’ll never find yourself in this situation again.

You’ll answer with confidence.

I’m going to help you write a powerful Elevator Pitch that you can use every time you cross a great business opportunity and communicate the value of your service with Clarity.


Why is an Elevator Pitch very important for you as an artist?


Elevator Pitch Artist

99% of people Don’t know about our Craft, we are a very small tiny little community.

because we know so many people in our industry we think that it’s obvious!

3D visualization and CGI, in general, is an anonymous field in our society versus the known crafts.

It’s not like when your job is a “Pilot”, everybody knows what a pilot is and what he does.

But when it comes to CGI, people need to know what it is and most importantly what value it adds.

That’s when the Power of a great Elevator Pitch come into place.

It will help create curiosity and, therefore, open Business opportunities for you.


When people don’t see clarity ( 3D Visualization, ha ! What’s that ? !! This is not for me ) the become Confused, then they do nothing ( They don’t listen to you ).


What is an Elevator Pitch?

An Elevator Pitch is about Simplifying You’re Complex Craft and distills it down into one clear Sentence that show value.

→ Everything around us uses a pitch ( Freelance, Business, Website, Blog, Portfolio, Community, Brand…TV Show ).


How To Write an Elevator Pitch?

Follow these 4 simple steps:

  1. Describe your Ideal Client. Ex: Architect, Interior designers.
  2. Describe The Client’s Challenge. Ex: not having time to focus on their craft.
  3. Describe Results the client want. Ex: Visualizing their concepts and ideas, Impress their Client to sell their ideas.
  4. Call to action. Ex: Do you know someone who might need my service.


Don’t and Do’s

Avoid saying too much. (You’d become Spammy)

Avoid Talking about you and speak to your Ideal client ( Start Thinking Like Your Customer ).

Focus on one client ( You will be seen as an Expert ).

When you start Writing Your elevator pitch focus on solutions and value.

Value, value, value. Please.

Use a paper while brainstorming.



Music: By Broke For Free ( )

“Créme de la Créme ” of Inspiration

“Créme de la Créme ” of Inspiration

The 2.0 matrix is so vague!

I have 10.000 of bookmarked pages that I’ll never visit again unless I get paid to do that, it’ll never happen obviously! they just sit there taking space.

But, there is a special folder in my Chrome Bookmark Manager called The ” Wow, Must Visit pages ” I visit almost every day.

And I want to share it with you.

It’s a few websites where I hang out and get inspired.

Feel free to share you’re ” Wow, Must Visit pages ” folder with us in the comments section bellow.

So here is my folder with ” Créme de la Créme “.



daily icon magazine.

dailyicon, is my most visited website on the 2.0, I got introduced to so many photographers through this amazing website.

Every post they create is fresh, new, sometimes exclusive.

The Category that I like the most in dailyIcon. is the Architecture section where they feature Extraordinary projects.

followed by the Interiors section, Photography section, and Finally the Books section.

I also like the right column on every page called Editor’s Picks.



I usually navigate this site when I’m in the coffee shop, I like their IOS app.

they also have several networks, but the one I like is archiproducts full of contemporary and modern furniture.




If you never visited this site, you will be amazed by what you’ll discover.

I never found any of the featured content in thecoolhunter as a duplicate in another site.

all exclusive content that you’ll never find anywhere!





In the top left close to the search word, click on the color text, pick a color you like and hit search.






I’m always blown away by what he produces.

Philip Bloom is a Director and filmmaker from the UK that I’ve been following for years, I admire the time he spends on his Camera reviews.

Every short film or review he produces is just astonishing and unique, from the Idea, music choice, color grading, cinematography.

Philip’s Work: Portfolio

Philip on Vimeo, Youtube


Tom Blachford.


Sharyn Cairns.


Architecture Paste Book



Ems Designblogg.

If you’re into the Scandinavian style.



Interiores Minimalistas.





PS: This List will be updated as new ” Créme de la Créme” take place.

CGAP 001: What Makes A Render Fake, Part1

CGAP 001: What Makes A Render Fake, Part1

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In this Episode you’ll learn 3 mistakes that makes 3d images Fake.

  1. Gravity, going against the law of physics.
  2. Scale.
  3. Ambient Occlusion ( So Fake! very bad ).



Music: By Chris Zabriskie and Broke For Free ( )


3 Ways to Convert Standard camera to Vray Physical Camera

3 Ways to Convert Standard camera to Vray Physical Camera


Recently, I started implementing SketchUp for the first steps of my 3d projects.

I was working with an interior designer on an apartment design just a weeks ago, and I had to create several views inside SketchUp and all of those views had Focal information and position etc..

so back in 3ds max I had to convert everything to a Vray Physical Camera as it comes from SketchUp as a Standard camera.

I had to deal with this before, and here is the trick just in case you are in the some situation.

A great way to convert a Standard camera to Vray Physical Camera is by using scripts, like this one Anything to Physcam v.1.4.

Hold on. There is a better one,

It’s a trick shared by Ricardo Eloy ” If you are reading this Ricardo, thanks for the magic trick “.

  1. Select your Standard camera.
  2. Press The letter P, to exit the camera mode
  3. Create a Vray Physical Camera in any area of the scene ( of course we still have the some view, some position, some focal etc.. ).
  4. Keep the Vray Physical Camera selected and press Ctrl+C.

that’s it.

PS: I taught that this is it, but it turned out that there is another trick way easy, shared by Simon ” thank you “ check it out in his comment below ↓

Hope that helps.


Interview with Jake Denham

Interview with Jake Denham

I am thrilled to share with you, my recent interview with Jake Denham.
Jake is a 3D artist and Visualisation Artist based in Monaco and the UK, he has more than 10 years experience in the visualization field.

His work has been featured in several international digital magazines and publications. Such as Expose 11, The New York Times and Boat International to name a few.

In the following interview, Jake will share with us his story with Luxury Yachts as well as his process for approaching 3d visualization projects.

Let’s flip through the story and techniques of Jake Denham,
have a good read!
Jake denham

Jake Denham (click to enlarge)

Tell us a little about you Jake and what is your area of expertise?

Currently, I make my living as a 3D Visualisation Artist and an Adventurer. I create 3D Computer Generated Images, Videos, Virtual Tours, App Content and take people on Adventures. As a 3D Visualisation Artist, I freelance from
I have been working professionally for over 10 years specialising in interior and exterior rendering for promoting Private Aircraft, Hotels, Banks and much more. I am proud to say my work has been the starting point for some of the most luxurious vehicles on earth and been featured in many international publications, received two Creative Innovation Awards and included in Expose 11.

As an Adventurer, I take people on epic adventures to the worlds most beautiful locations.
I am a big fan of the outdoors and love passing that on through my company

I studied Video Game Art and Design at University and then went on to receive a scholarship to the University of Creative arts to complete my Masters degree. I wanted to use the skills I had developed in Video Game Design to have a positive impact and do something I was passionate about. So I began working on Video Games to help students with learning difficulties and to teach children about the environment. I worked on my own game called The Present as well as one called Fate of the World for a company called Red Redemption. Fate of the world went on to win multiple awards including Best Artistic Response and Positive Impact Innovator at Climate Week.

Soon after I discovered that I could use my Computer Skills to influence how the real world was being created.

I would create artwork to help clients envision what their product was going to look like before it was created. I then started working with a Jet Interior company to help design the interiors of private jets. For this we would take a commercial plane and strip it bear, then I would create images and animations of the new interior for the owner to confirm they liked it.
This was the first jet interior I worked on back in 2009.

first jet interior Jake Created

Your portfolio is filled with beautiful Interior and Exterior Luxury Yachts, Can you tell us your story with these projects and how you got into the Yacht industry?


Interior Visualization for a Luxury Yacht. (click to enlarge)

What brought me to Monaco was an email from the Head of Design asking if I would like to come to work with them. Within a month I was in Monaco and have had the opportunity to travel a lot with my work and I spent a fair amount of time in America to oversee the build of one of our new boats.


Jake photography with a Super Yacht. (click to enlarge)

This year saw the launch of my first Super Yacht, a 48M made entirely of Carbon Fiber. The Yacht won Most Innovative and Best Exterior Design at Cannas Yacht Show.
Super Yacht 48M

Super Yacht 48M. (click to enlarge)

What Softwares do you use for Modeling and Rendering?

I was taught 3ds Max at University so has never strayed too far from it. It is where I feel most comfortable and it is so versatile for all industries.
SketchUp is handy and I get given 3D models from so many different applications.
For rendering, I used to use Mental Ray and iRay a lot, and both of them still holds up to the job. But my main renderer now days is Vray, mainly because of the support and resources available.
Recently I have been using Corona more for production and I am really happy with the latest release.

You tried Corona Renderer recently, what’re your thoughts about it?

I think Corona has the potential to become the standard render engine in Arch Viz. So far I am really impressed by the speed and quality and the interactive rendering is pretty nuts. I am heading in this direction. This image was created using Corona Alpha 7

CG image Rendered with Corona Alpha 7

CG image Rendered with Corona Alpha 7 (click to enlarge)


If you could have two super power solutions for 3d visualization, what would they be and why?

Interesting….. I just need one! Pillows, I want to be able to just drop pillows onto a sofa and they sit right, any ideas on how to do this I would love to hear.

Tell us a little bit about your production process for a new project?

All very dependant on the scope of work but a new project will go something like this….
I get the 3D model from any sort of modeling software, for example, Alais or Sketch Up.
I make sure the model is ‘clean’ when I get it into 3ds Max.
Set some camera angles and get confirmation from the client.
Then light, populate and add necessary materials.
Send draft images again for confirmation.
Once confirmed the final images will be produced at production quality and handed over.

What elements do you focus on when you create a composition and set your camera?

Generally, a client will know what they want to show. Normally it is everything in a small room : ) Sometimes meaning unrealistic camera angles. But the client gets what the client wants.
I do sometimes do a couple of extra more arty shots to show the client and see if they prefer it.

Do you have any tricks to beat procrastination and get things done?

I get up early most days and write and exercise before most of the world is up. I like that and I like to feel I have achieved something before I even sit down to work. I think its a good start to the day.

Who are your favorite artists, authors, photographers..?

Favourite Artist is Bob Dylan. I am a big fan of graffiti too and I love how it is developing and seeing technology and street art together is something I am really excited about.

If you could go back in time and do it all over again, what is it that you would do differently?

Nothing, I don’t want to regret anything and all that has happened has made me who I am today.

Still Hiking? What’s your Muse at the moment?

I have many projects going at once, currently, I am working with a team on a Sci Fi Opera which is a long term project.
The adventure company Unknown Epic is also a passion of mine. I like blogging, drawing, reading and exploring the world!

Where can we reach you online? ( Website, twitter etc…)

My website is:
Twitter: @jaked3d
Unknown Epic:

Is there anything else you’d like CGalter readers to know?

My advice is when starting out not to lose faith in your ability if you are passionate, stay positive and don’t give up if it is what you want to do. Also, develop your own style, read my The Future of 3D Visualisation post for more on that.

Also, check out my new Course: Interior 3D Rendering with 3ds Max + Vray: The Quickest Way

Jake’s featured work in Expose 11

Thank you, Jake, for taking the time to share with us your story and experience.

for more of Jake’s work, please visit